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The Shopping Cart Experts

Retail Marketing Services, Inc. (RMS) was founded with a simple but powerful purpose:

To serve retailers by protecting and improving one of their most essential assets,
The Shopping Cart.
 

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ABOUT US

Born out of the California Grocers Association (CGA) in 1993, RMS was created as the for-profit arm of CGA to meet the real, operational needs of grocers.

Our founding mission remains unchanged today: to deliver practical, reliable, and innovative solutions that help retailers operate more efficiently, safely, and profitably.

Where It All Began

Our story started on the streets, retrieving lost carts and protecting retail assets long before “asset recovery” became an industry term. Through our flagship service, carTrac by RMS, we built a reputation as the most trusted name in shopping cart retrieval.
 

Retailers across California came to rely on RMS not just for recovery but also for partnership, knowing we were created for retailers, by retailers.
 

Today, carTrac continues to lead the industry with innovative retrieval programs and technology-driven solutions like Recon: Cart GPS Tracking, a next-generation system that allows retailers to monitor fleet locations, reduce loss, and improve operational efficiency.

Expanding Our Expertise

As our relationships grew, our clients needed more than recovery. They needed maintenance they could trust. RMS answered by launching ProFx by RMS: our professional maintenance and facility repair division.

ProFx has become a trusted name that ensures every cart performs at its best, from wheel replacements to full-fleet refurbishments and preventive maintenance programs.

Building the Future

With decades of expertise in retrieval and repair, expanding into manufacturing was a natural next step. CartWorks by RMS was born to design, engineer, and produce carts that meet the evolving needs of modern retail.

From our innovative Novo Cart line to fully customized “Flex” designs, CartWorks is redefining how shopping carts are built. Durable, ergonomic, and brand-aligned.

Driving Retail Innovation

As trusted retail partners, we listen to our customers and build solutions around their needs. This commitment to innovation led to the creation of RPG (Retail Productivity Group), our product and program development hub.

Through RPG, we’ve expanded beyond carts into comprehensive retail productivity solutions, including:


- RMS Sustainability – Helping retailers navigate recycling, CRV donation programs, and SB 1383 compliance.


- CRC (Coupon Redemption Center) – Processing traditional 8110 coupons for grocers nationwide.


QPN is our 8112 digital coupon platform, which connects CPGs and retailers in real time.


- ADvantage – Our retail media arm featuring a state of the art digital shopping cart platform and in-store brand integrations.

Our Commitment

For over 30 years, RMS has remained a trusted partner to the grocery industry because we never forget why we were created.


As the for-profit arm of the California Grocers Association (CGA), our success is tied to the success of our customers. That means every solution, every service, and every innovation is built around one goal: helping retailers thrive.

RMS continues to grow, but our mission remains constant: to be the shopping cart experts, problem-solvers, and partners that retailers can always rely on.

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