The RMS Brand
carTrac by RMS
carTrac by RMS is the retail industry’s go-to service for shopping cart solutions. We specialize in cart retrieval, repair, and preventative maintenance to extend the life of your fleet. With carTrac, your carts keep rolling and your customers keep shopping.
RMS Promotions
RMS Promotions operates CRC (Coupon Redemption Center), a full-service coupon redemption service helping retailers maximize the value of manufacturer coupons.
RMS Products
We’re reinventing the shopping cart. From custom colors to private-label branding and ergonomic features, our carts are tailored to meet the unique needs of every retailer. Innovation doesn’t have to be techy, it just has to be smart.
RMS Sustainability
Helping grocers and retailers adapt to California’s updated Bottle Bill requirements, including CRV obligations for wine, spirits, and juice containers. We are at the forefront of developing recycling technologies and fostering partnerships that reduce costs and drive compliance.
Our Industry Partners
The California Grocers Association (CGA) is our sole shareholder and a valued partner. For over a century, CGA has represented California’s grocery industry, advocating on behalf of retailers and suppliers while driving advancements that benefit businesses and consumers alike. Together, we work to ensure our services meet the highest industry standards and address the evolving challenges of the retail sector. Learn more at cagrocers.com.
As a key partner in sustainability, the Circular CRV Association helps California grocers navigate the complexities of the state's Bottle Bill amendments. By offering an alternative to in-store CRV redemption, the association enables retailers to reduce costs and improve recycling efficiency. RMS collaborates with Circular CRV to drive innovative recycling solutions and support the creation of a dealer cooperative that benefits the entire grocery industry.
Learn more at circularcrv.com.
Retail Marketing Services
Our Commitment To You
RMS is more than a service provider—we are a partner invested in your success. Our tailored solutions are designed to increase ROI, improve productivity, reduce costs, and elevate customer satisfaction. We collaborate closely with the California Grocers Association to ensure our offerings meet the highest industry standards.
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Who We Are
RMS began as a provider of shopping cart services and has grown to become a trusted partner for retailers, offering a wide range of services that drive efficiency, sustainability, and customer loyalty. As a subsidiary of the California Grocers Association, our mission is to help our industry navigate an ever-evolving retail landscape with professionalism, quality, and a commitment to innovation.
