RMS Appoints Michael Timmer as Vice President of CartWorks, Driving Growth in Cart Sales and Retail Partnerships

Retail Marketing Services, Inc. (RMS) proudly announces Michael Timmer as Vice President of CartWorks, the company’s cart manufacturing and design division. CartWorks by RMS is responsible for producing and distributing the NOVO Cart line, as well as other custom-built carts designed for modern retailers.

With a strong background in sales, business development, and client relations, Timmer brings a customer-first approach to the CartWorks division. His leadership will focus on expanding retailer partnerships, strengthening nationwide distribution, and introducing RMS’s NOVO, NOVO Max, NOVO Eco, and Flex product lines to new markets.

“CartWorks was built to give retailers better options — quality carts, flexible designs, and transparent pricing,” said Timmer. “My focus is on connecting with retailers, understanding their needs, and ensuring they have access to durable, cost-effective cart solutions that work for their business.”

“Michael’s passion for people and sales excellence makes him an ideal fit to lead CartWorks,” said Matthew Dodson, CEO of RMS. “He understands how to build relationships that last and that’s exactly what drives our success.”

Under Timmer’s leadership, CartWorks will continue to grow its footprint across the grocery and retail sectors, offering tariff-inclusive pricing, custom branding options, and logistics-friendly cart solutions that simplify procurement for retailers of all sizes.

About CartWorks by RMS

CartWorks, a division of Retail Marketing Services, Inc. (RMS), specializes in shopping cart manufacturing, custom design, and retail sales. Home to the NOVO Cart line, CartWorks delivers practical, cost-effective, and durable cart solutions that help retailers operate more efficiently and strengthen their brand presence.