RMS Reaffirms Commitment to Retail Asset Recovery with carTrac Division Led by Vice President Marco Saucedo

Retail Marketing Services, Inc. (RMS), a trusted leader in retail operations and asset recovery, proudly reaffirms its commitment to helping retailers protect and manage their assets through its dedicated division, carTrac by RMS, under the leadership of Vice President Marco Saucedo.

Appointed Vice President of carTrac in May 2024, Saucedo continues to lead the division with a renewed focus on asset recovery, city compliance, and RMS’s proprietary GPS cart tracking technology. These core areas reflect carTrac’s mission to provide retailers with comprehensive solutions that reduce loss, enhance operational efficiency, and maintain clean, safe communities.

With over 15 years of operational management experience, Marco has built a reputation for transforming ambitious ideas into scalable realities. A standout achievement in his career includes leading the expansion of a restaurant concept from a single location to a ten-unit regional chain in just five years, a testament to his ability to manage growth strategically while maintaining high quality and service standards.

Since joining RMS more than three years ago, Marco has demonstrated exceptional leadership and operational expertise, guiding carTrac through key process improvements, partnerships, and field innovations. Under his direction, carTrac has strengthened its collaboration with major retailers, local governments, and law enforcement agencies to recover and return stolen shopping carts while ensuring compliance with evolving city ordinances.

“Our mission at carTrac is to be more than a retrieval service,” said Saucedo. “We’re focused on innovation and partnership, providing retailers with the data, systems, and field support they need to safeguard their assets and serve their communities responsibly.”

“Marco brings operational excellence and strategic insight to every project,” said Matthew Dodson, CEO of RMS. “His leadership has elevated carTrac’s reputation as the gold standard for cart retrieval and compliance across California and beyond.”

carTrac by RMS remains the retail industry’s most trusted resource for shopping cart recovery, city compliance, and cart tracking technology. Through its work with major retailers and municipalities, carTrac continues to advance RMS’s founding mission: helping retailers operate more efficiently while protecting their communities.